Cole Sorency

Opening Story

I've spent my career helping organizations navigate what's next — from the early commercial days of cloud and AI to cybersecurity, infrastructure, data centers, and emerging technology.

But my story isn't defined by a resume. It's defined by showing up, building, competing, adapting, and continuing forward when the path isn't obvious.

Understand the problem. Earn trust. Create value. Take ownership. Deliver.

The Athlete Mindset

Train. Adapt. Compete.

Long before technology, there was sport. I started playing soccer at six years old and eventually became a three-year collegiate captain. Competition taught me lessons I've carried throughout my career: preparation matters, teams matter, resilience matters, and you keep going when things get uncomfortable.

Running remains part of that philosophy. I've completed 24 consecutive BOLDERBoulders, continuing a family tradition alongside my father, who completed his 44th consecutive race in 2026.

To me, being an athlete isn't something you retire from. It's a mindset.

Train. Adapt. Compete. Recover. Repeat.

Battle-Tested

What Adversity Clarified

Life has tested that mindset far beyond business and athletics. Over a short period of time, I experienced circumstances that fundamentally changed my perspective on resilience, identity, health, career, and what actually matters.

Those experiences didn't make me interested in slowing down. They made me more intentional about where I put my energy. I believe adversity can either narrow your world or clarify it. For me, it clarified something important.

Time matters. People matter. Purpose matters.

And if you're fortunate enough to still be standing, you have an opportunity to build something meaningful with the time you've been given.

How I Operate

Trust. Empathy. Accountability.

Those three principles have shaped how I sell, lead, build teams, develop partnerships, and approach life. Add curiosity, competitiveness, resilience, and a bias toward action — and you have a pretty good picture of how I operate.

Player + Coach

Strategy Without Execution Is Theory

I don't believe leadership happens from the sidelines. I'm a player-coach by nature. I enjoy creating the strategy, but I'm equally comfortable jumping into the deal, opening the account, building the presentation, whiteboarding the solution, working alongside the team, and doing whatever needs to happen to move something forward.

Strategy without execution is theory. I prefer building.

Colorado Roots. Global Perspective.

Home Is Colorado. The Field Is Bigger.

I'm a fifth-generation Coloradan and proud of where I come from. Colorado shaped a lot of who I am — independence, outdoors, athletics, community, and an appreciation for doing things a little differently.

Professionally, my world has been much larger. I've worked across Western U.S., North American, national, and global enterprise accounts, alongside organizations ranging from emerging technology companies to some of the world's largest enterprises.

Colorado is home. The playing field is much bigger.

More Than Business

The Example You Leave Behind

I'm also a father. Ultimately, success has become much bigger than titles, quotas, companies, or money. It's about the example you leave behind.

Today I will work on my mind and body, so tomorrow I can contribute to the world with my positive influence and energy.

That's the standard. Not perfection. Progress.

The Next Chapter

Let's Build Something Worth Building

I'm interested in meeting founders building ambitious companies, investors backing unconventional people and ideas, technology leaders creating new categories, athletes and entrepreneurs thinking beyond their current arena, organizations looking for proven builders, and good humans doing interesting things.

If you're building something meaningful — or think we should know each other — reach out.

Let's build something worth building.

Education, Credentials & Recognition

Cole's Creed